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Best Selling Product
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NOVO VELVET LIP MUD
- Velvet fog finish in one dab
- Lip & cheek 2-in-1
- Weightless, non-stick matte
58# Maroon
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Can’t pick a shade?
58# Maroon is the signature — the deep brick red that started the fog-lip trend.
Sakura
This product exceeded my expectations. The quality is outstanding and I would highly recommend it to anyone.
Novo Velvet Lip Mud — Soft Matte Lip & Cheek Mousse
ONE POT, ENDLESS FOG-LIP LOOKS
"The blurred, soft-focus "fog lip" that started the trend — straight from one little pot. Author/tag: Fog Lip"
"Whipped mousse that dries to a weightless, powder-soft matte. No shine, no stickiness."
"Dab it on your lips, tap it onto your cheeks — one shade, one effortless monochrome flush."
"A fingertip is all you need — no brush, no liner, no mirror."
FIVE REASONS TO LOVE VELVET LIP MUD
Whipped mousse for lips and cheeks — here's what sets it apart.
THE FOG-LIP FINISH
Blurred, soft-focus colour that looks diffused and effortless — the viral fog lip, in one dab.
WEIGHTLESS MATTE
Whipped like a mousse, it dries to a powder-soft matte. No shine, no stickiness, no heavy feel.
LIP & CHEEK 2-IN-1
Dab it on your lips, tap it onto your cheeks. One shade, one easy monochrome flush.
Outstanding Quality
I've been shopping with this brand for over a year now and the quality never disappoints. Every purchase has exceeded my expectations and their customer service is exceptional.
FOUR WARM SHADES
Tea Red, Maroon, Bean Paste and Red Brown — four wearable tones, one velvet finish.
FREQUENTLY ASKED QUESTIONS
What exactly is “lip mud”?
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It’s a whipped, mousse-like lip colour in a little pot instead of a bullet or wand. Press it on with a fingertip and it dries to a soft velvet matte — the diffused “fog lip” finish.
How do I get the gradient “fog lip” look?
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Dab colour onto the centre of your lips only, then feather it outward with your fingertip so the edges stay soft and diffused. Build the centre for more depth.
Is it drying?
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The whipped texture is designed to feel weightless and comfortable, not tight. If your lips run very dry, prep with a thin layer of balm, blot, then apply.
Can I really use it on my cheeks?
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Yes — that’s half the point. Tap a little onto the apples of your cheeks and blend with fingertips for a matching cream-blush flush.
Which shade should I pick?
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Tea Red 277# is the bright everyday red. Maroon 58# is the deep brick signature. Bean Paste 930# is the soft “your lips but better” neutral. Red Brown 925# is warm terracotta. Can’t choose? Go Maroon.
How long does one pot last?
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A little goes a long way — one fingertip dab does a full lip. With daily wear, a single pot typically lasts for weeks.
How long does delivery take?
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Orders are processed within 1–2 business days and most UK orders arrive within 7–14 business days. You’ll get a tracking link by email as soon as your order ships.
What if it’s not for me?
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You’re covered by our 30-day money-back guarantee — contact us within 30 days of delivery for a full refund.